Core WTR Values - Water lifestyle brand

Sustainable

We strive to design the most eco conscious product. Using reusable and recyclable materials is very important in our venture.

Performance

We test and research the best materials for all of our products. Quick dry, and responsive flex are always in our apparel.

Design

This is always evolving with water sports. We want to make the best better, be part of the design to change the norm.

Comfort

We want our clothing to be an extension of skin. If only we had pockets and protection from the elements. Feeling complete freedom is the vibe.

Durable

Our product is strong for the job. Testing in the elements teach us to understand what is necessary. We are continuously pushing boundaries.

Function

This is extremely important for specific water sports. We test to make function work and understand that the product look great in and out of the water.